An increasing number of people are using mobile applications to obtain travel-related information and activities due to the prosperity of the internet and mobile technologies nowadays. The design, development, and improvement of mobile tourist guide application (MTGA) are particularly important for travel-related companies. As an emerging application scenario of mobile technologies in the field of tourism, existing research on MTGA lacks analysis of its specific design, especially from the perspective of users to investigate the microscopic design features and improvement strategies. The Kano model was adopted by prior studies to analyse product quality attribute, while importance-performance analysis (IPA) was used to prioritize quality attributes for improvement. However, due to the limitation of the Kano model in neglecting the attribute performance and importance and the weakness of IPA in considering only the one-dimensional quality attributes, the use of single approach has its shortcomings for analysing the design features of MTGA. We attempt to integrate Kano model and IPA to conduct a study on the classification and improvement strategy issues for the design features of MTGA. Particularly, we identify design features of MTGA first, propose a method to classify them, and determine their priorities for developing and improving as well. An online questionnaire survey is conducted. The paper extends research on Kano model and IPA into the domain of mobile application design and provides insights into management strategies about the design of MTGA, which also offers novel and important implications for travel-related companies to increase the users’ satisfaction by optimizing their mobile application design.

中文翻译：

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移动导游应用设计特征的分类和改进策略：Kano-IPA方法

由于当今互联网和移动技术的繁荣，越来越多的人正在使用移动应用程序来获取与旅行有关的信息和活动。对于旅行相关公司来说，移动导游应用程序（MTGA）的设计，开发和改进特别重要。作为移动技术在旅游领域的新兴应用场景，关于MTGA的现有研究缺乏对其特定设计的分析，尤其是从用户的角度来研究微观设计特征和改进策略。先前的研究采用了Kano模型来分析产品质量属性，而重要性-绩效分析（IPA）则将质量属性作为改进的优先级。然而，由于Kano模型在忽略属性性能和重要性方面的局限性，以及IPA仅考虑一维质量属性的弱点，因此使用单一方法来分析MTGA的设计特征有其缺点。我们尝试将Kano模型和IPA集成在一起，对MTGA设计特征的分类和改进策略问题进行研究。特别是，我们首先确定MTGA的设计特征，提出一种对它们进行分类的方法，并确定其开发和改进的重点。进行在线问卷调查。本文将对Kano模型和IPA的研究扩展到移动应用程序设计领域，并提供有关MTGA设计管理策略的见解，