当前位置: X-MOL 学术J. Manuf. Syst. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Incorporating customer personalization preferences in open product architecture design
Journal of Manufacturing Systems ( IF 12.1 ) Pub Date : 2020-07-01 , DOI: 10.1016/j.jmsy.2020.05.006
Changbai Tan , Haseung Chung , Kira Barton , S. Jack Hu , Theodor Freiheit

Abstract Open product architecture is a key enabler for product personalization, as it allows the integration of personalized modules in a product architecture to satisfy individual customer needs and preference. A critical challenge for integrating personalized modules into a product architecture is determining the optimal assembly architecture when considering market expectations and manufacturing constraints. In this paper, an optimization method is proposed for determining the personalized product design architecture that incorporates individual customer preferences. First, a decision hierarchy is presented to describe the integrated design decisions of the product architecture, including product variety determination, module variant selection, and personalized module configuration. Next, a profit model is formulated as an overall performance metric that incorporates customer preferences and manufacturing cost. The systematic patterns and randomness of diverse customer preferences are modeled by combining conjoint analysis and market segmentation with a multivariate normal mixture model. Individual customer product utilities in the target market and their product purchase intent probability are estimated through Monte-Carlo simulation, which is incorporated into the profit calculation. Manufacturing limitations on processes and materials are included as they influence manufacturer’s planning on candidate module variants and production strategies of personalized modules. These models are used to determine a product family architecture that maximizes profit by optimally determining its offering of product variants, module combinations, and personalized module configuration through a genetic algorithm. The proposed method is demonstrated by a personalized bicycle architecture design example.

中文翻译:

在开放式产品架构设计中纳入客户个性化偏好

摘要 开放的产品架构是产品个性化的关键推动因素,因为它允许在产品架构中集成个性化模块以满足个人客户的需求和偏好。将个性化模块集成到产品架构中的一个关键挑战是在考虑市场预期和制造限制时确定最佳组装架构。在本文中,提出了一种优化方法,用于确定结合个人客户偏好的个性化产品设计架构。首先,提出决策层次结构来描述产品架构的集成设计决策,包括产品品种确定、模块变体选择和个性化模块配置。下一个,利润模型被制定为综合性能指标,其中包含客户偏好和制造成本。通过将联合分析和市场细分与多元正态混合模型相结合,对不同客户偏好的系统模式和随机性进行建模。目标市场中的单个客户产品效用及其产品购买意向概率通过蒙特卡罗模拟进行估计,并将其纳入利润计算。包括工艺和材料的制造限制,因为它们影响制造商对候选模块变体的规划和个性化模块的生产策略。这些模型用于确定产品系列架构,通过优化确定其产品变体的供应来最大化利润,模块组合,通过遗传算法个性化模块配置。所提出的方法通过个性化的自行车架构设计示例进行了演示。
更新日期:2020-07-01
down
wechat
bug