Two studies were conducted to examine whether more exposures to one attribute of a drink can lead to a decrease in the likability of another attribute of this drink. In Study 1, participants repeatedly imagined drinking a glass of colored beverage before rating the likability of certain drink flavors. The results revealed that more rounds of imagined consumption of a colored drink resulted in a decrease in the participants' liking of a color‐associated flavor. In Study 2, participants repeatedly drank the same flavored beverage without any visual cues before rating the likability of certain drink colors. The results revealed that more rounds of blindfolded consumption of a flavored drink resulted in a decrease in the participants' liking of a flavor‐associated color. Collectively, these results suggest that repeated exposure to one attribute of a drink caused a cost on the participants' preference on another attribute of this drink via color–flavor associations.

中文翻译：

---

通过颜色-味道关联转移重复的曝光成本

进行了两项研究，以检查是否更多地接触某种饮料的一种属性会导致该种饮料的另一种属性的宜人性降低。在研究1中，参与者反复想像要先喝一杯有色饮料，然后再评估某些饮料口味的宜人性。结果表明，多轮想象中的有色饮料消费会导致参与者对与颜色相关的味道的喜好降低。在研究2中，参与者在评估某些饮料颜色的宜人性之前，反复饮用相同风味的饮料而没有任何视觉提示。结果表明，多轮蒙眼食用调味饮料会导致参与者对与风味相关的颜色的喜好降低。总的来说，