Privacy Management and Self-Disclosure on Social Network Sites: The Moderating Effects of Stress and Gender,Journal of Computer-Mediated Communication

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Privacy Management and Self-Disclosure on Social Network Sites: The Moderating Effects of Stress and Gender
Journal of Computer-Mediated Communication ( IF 7.432 ) Pub Date : 2020-05-17 , DOI: 10.1093/jcmc/zmaa004
Renwen Zhang ₁ , Jiawei Sophia Fu ₂

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A plethora of research has examined the effects of privacy concerns on individuals' self-disclosure on social network sites (SNSs). However, most studies are based on the rational choice paradigm, without taking into account the influence of individuals' emotional states. This study examines the roles of stress in influencing the relationship between privacy concerns and self-disclosure on SNSs, as well as gender differences in the effects of stress. Results from a survey of 556 university students in Hong Kong suggest that privacy concerns are negatively related to the amount, intimacy, and honesty of self-disclosure on SNSs. Yet a person's level of stress dampens the association between privacy concerns and disclosure amount and intimacy, suggesting that people may worry less about privacy when highly stressed. Moreover, the moderating effect of stress varies based on gender. This study provides insights into the emotional component of privacy management online.

更新日期：2020-05-17

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