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Consumer inequality aversion and risk preferences in community supported agriculture
Ecological Economics ( IF 7 ) Pub Date : 2020-09-01 , DOI: 10.1016/j.ecolecon.2020.106684
Kévin Bernard , Aurélie Bonein , Douadia Bougherara

In community-supported agriculture (CSA), consumers face a tradeoff between (i.) the desire to support a CSA farmer and obtain environmentally-friendly goods and (ii.) the risk associated with a long-term commitment. We elicit inequality aversion and risk preferences of a sample of 162 French CSA consumers using incentivized field experiments. We find that CSA consumers are concerned about payoff inequalities. While we obtain evidence of advantageous inequality aversion toward CSA farmers, we also find disadvantageous inequality seeking. We find that CSA consumers are risk averse and loss averse and distort probabilities. We also observe that inequality and risk preferences in the loss domain might complement each other to strengthen consumers' support for CSA farmers.

中文翻译:

社区支持农业中的消费者不平等厌恶和风险偏好

在社区支持农业 (CSA) 中,消费者面临 (i.) 支持 CSA 农民并获得环保产品的愿望和 (ii.) 与长期承诺相关的风险之间的权衡。我们使用激励性现场实验,从 162 名法国 CSA 消费者样本中得出不平等厌恶和风险偏好。我们发现 CSA 消费者担心收益不平等。虽然我们获得了对 CSA 农民有利的不平等厌恶的证据,但我们也发现了不利的不平等寻求。我们发现 CSA 消费者是风险厌恶和损失厌恶的,并且会扭曲概率。我们还观察到,损失领域的不平等和风险偏好可能会相互补充,以加强消费者对 CSA 农民的支持。
更新日期:2020-09-01
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