Starting from the pro-environmental potential of virtual reality (VR), the aim was to understand how different statistical information formats can enhance VR persuasive potential for plastic consumption, recycling and waste. Naturalistic, immersive virtual reality environments (VREs) were designed ad hoc to display three kinds of statistical evidence formats, featured as three different formats (i.e., numerical, concrete and mixed). Participants were exposed only to one of the three formats in VR, and their affect, emotions, sense of presence, general attitudes toward the environment, specific attitudes and behavioral intentions toward plastic, use, waste, recycle, as well as their social desirability proneness were measured. Numerical format was the least effective across all dimensions. Concrete and mixed formats were similar. Social desirability only partially affected participants’ attitudes and behavioral intentions. Numerical format did not increase the persuasive efficacy of statistical evidence displayed in VR, with respect to visual alone. Implications and future directions for designing effective VRE promoting pro-environmental behaviors were discussed.

从虚拟现实（VR）的有利于环境的潜力开始，其目的是了解不同的统计信息格式如何增强VR在塑料消费，回收和浪费方面的说服力。临时设计了自然主义的，沉浸式虚拟现实环境（VRE），以显示三种统计证据格式，具有三种不同的格式（即数值格式，具体格式和混合格式）。参与者仅接触到VR的三种格式之一，它们的影响力，情感，存在感，对环境的一般态度，对塑料，使用，浪费，回收的特定态度和行为意图，以及他们的社会期望倾向被测量。数值格式在所有维度上的有效性最低。具体格式和混合格式相似。社会可取性仅部分影响参与者的态度和行为意图。数值格式并没有增加VR中显示的统计证据的说服力，仅就视觉而言。讨论了设计有效的VRE促进环保行为的含义和未来方向。