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Abused metaphors in political communication: the case of two presidents
Asian Journal of Communication ( IF 2.074 ) Pub Date : 2020-05-13
Mansup Heo

While political metaphors play a crucial role in imprinting policies on the public, they can be abused. The present study of the speeches of the most recent two South Korean presidents found that catachreses (abused metaphors) with abhorrent images led to negative reactions. Specifically, the case study of 12 abused tropes and 484 news articles found a pattern of catachresis formation and media responses: (1) senders map policy to an image; (2) the image lacks a cultural or physical correspondence with the policy; (3) a conflict arises between the image and the receivers’ values; (4) the receivers recognize the image as strained and abhorrent; (5) cynical online posts spread, pseudo-events increase, and many adverse news articles are reported. The results were re-validated by comparison with non-abused metaphors. This study suggests a metaphorical paradox: political metaphors have a long-lasting effect, as receivers treat abused political tropes negatively and remember them for a long time.



中文翻译:

政治沟通中被滥用的隐喻:两位总统的案例

尽管政治隐喻在将政策烙印于公众方面起着至关重要的作用,但它们却可能被滥用。对最近两位韩国总统的讲话进行的本研究发现,带有令人反感意象的出路(被滥用的隐喻)导致负面反应。具体来说,通过对12条滥用的比喻和484篇新闻文章的案例研究,发现了白痴现象形成和媒体反应的模式:(1)发送者将策略映射到图像;(2)图像与政策缺乏文化或物理上的对应关系;(3)在图像和接收者的价值之间产生冲突;(4)接收者认为图像过于紧张和可憎;(5)愤世嫉俗的在线帖子泛滥,伪事件增加,许多负面新闻报道。通过与未滥用的隐喻进行比较,重新验证了结果。

更新日期:2020-05-13
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