ABSTRACT

Cyberbullying on social media has become a serious matter and is the most rampant form of bullying among students nowadays. Accordingly, this study examines mobile social cyberbullying perpetration, a new form of cyberbullying perpetration that is conducted over mobile social media, through the theoretical lenses of Barlett and Gentile Cyberbullying Model (BGCM) and Mobile Technology Acceptance Model (MTAM). The Partial Least Squares Structural Equation Modeling analysis was performed on the 489 samples gathered from university students in order to obtain inferential statistics. Perceived anonymity and belief in the irrelevance of muscularity from the BGCM are positively related to mobile usefulness and mobile ease of use from the MTAM, while all of them are reported to have a positive association with the positive cyberbullying attitudes, which ultimately explain mobile social cyberbullying perpetration. From the results, it is ascertained that the well-founded integrated model has made a novel contribution toward the current literature of cyberbullying perpetration, particularly the rarely studied mobile social cyberbullying perpetration. Several suggestions on reducing the mobile social cyberbullying perpetration are then made to the practitioners, especially the government policymakers and mobile social media service providers.

摘要

社交媒体上的网络欺凌已成为一个严重的问题，是当今学生中最猖獗的欺凌形式。因此，本研究通过 Barlett 和 Gentile 网络欺凌模型 (BGCM) 和移动技术接受模型 (MTAM) 的理论视角，研究了移动社交网络欺凌行为，这是一种通过移动社交媒体进行的新型网络欺凌行为。对从大学生收集的489个样本进行偏最小二乘结构方程建模分析，以获得推论统计。从 BGCM 中感知到的匿名和对强健无关的信念与 MTAM 的移动有用性和移动易用性呈正相关，而据报道，所有这些都与积极的网络欺凌态度呈正相关，这最终解释了移动社交网络欺凌行为。从结果中可以确定，有充分根据的集成模型对当前网络欺凌行为的文献做出了新的贡献，特别是很少研究的移动社交网络欺凌行为。然后向从业者，特别是政府决策者和移动社交媒体服务提供商提出了一些减少移动社交网络欺凌行为的建议。