In Mexico, industrially grown and transformed foods have seen their consumption explode over the past half-century and soft drinks embody an emblematic example of the impact these shifts can have on health, traditional foodways, and family agriculture. This study compared the role of sodas with a traditional maize beverage, pozol, in the state of Chiapas, specifically among rural and urban secondary school youth. We found that students find sodas to be desirably “refreshing” and “tasty,” and associated them with wealthier social classes and an alluring vision of modernity. Pozol, on the other hand, was seen as “peasant food” or a poor-person’s drink. Nonetheless, most students have not abandoned its consumption and indeed, for many it represented their most significant daily liquid intake. Importantly, it was seen as more than refreshing libation, serving as a vital food source. We also found that within Chiapanecan society, pozol in fact represents a host of varying versions, whose consumption parallels ethnic, socioeconomic, and rural/urban factors. Ultimately, some traditional foods have maintained a certain resilience in the face of more globalized foods, in part because of their perceived nutritional and cultural value, thus helping to reinforce the resilience of the peasant agroecology they depend on.

在墨西哥，过去半个世纪以来，工业生产和转换后的食品的消费量激增，软饮料就是这些变化可能对健康，传统饮食方式和家庭农业产生影响的一个标志性例子。这项研究比较了恰帕斯州苏打水和传统玉米饮料pozol的作用，特别是在农村和城市中学青年中。我们发现，学生发现苏打水理想地是“清爽”和“美味”，并将它们与较富裕的社会阶层和现代化的诱人视野联系在一起。另一方面，波佐尔被视为“农民食品”或穷人的饮料。尽管如此，大多数学生并没有放弃它的消费，事实上，对于许多学生来说，这代表了他们最重要的每日液体摄入量。重要的是，它被视为不仅仅是刷新，作为重要的食物来源 我们还发现在Chiapanecan社会中，pozol实际上代表了许多不同的版本，其消费与种族，社会经济和农村/城市因素平行。最终，某些传统食品在面对更加全球化的食品时仍保持了一定的弹性，部分原因是它们的营养和文化价值，从而有助于增强其所依赖的农民农业生态的弹性。