This study adopted a Kansei engineering methodology to examine users’ Kansei values toward automotive interior designs by conducting experiments under two models: sensory experience and perceived value evaluation models. In the sensory experience model, 60 participants were recruited to experience using 27 vehicle samples and to assign scores to eight Kansei keywords. Hayashi's quantification theory type 1 was used to calculate the weight of 12 interior space items and 40 interior design categories. In the perceived value evaluation model, 60 participants completed a questionnaire on the influence levels of the Kansei keywords on their Kansei values from the perspectives of four consumer perceived value dimensions. The questionnaire scores were then evaluated using factor analysis to extract nine primary factors affecting participants’ perceptions. This study determined that the interesting and dynamic perceptions corresponded to five design items under the Excitement Quality factors, vigorous and recreational perceptions corresponded to four items under the Relaxation and Comfort factor, and technological and luxurious perceptions corresponded to six items under the Luxury and Splendor factor and the Esteemed Image factor. These findings can help designers and researchers in the relevant sectors create automotive interior designs that fulfill the expectations of users.

中文翻译：

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使用评估用户感官体验和感知价值的模型研究车辆内部设计

本研究采用感性工程方法，通过在两种模型下进行实验来检验用户对汽车内饰设计的感性价值观：感官体验和感知价值评估模型。在感官体验模型中，招募了 60 名参与者使用 27 个车辆样本进行体验，并对 8 个感性关键词进行评分。Hayashi 的量化理论类型 1 用于计算 12 个室内空间项目和 40 个室内设计类别的权重。在感知价值评价模型中，60名参与者从四个消费者感知价值维度完成了关于感性关键词对其感性值影响程度的问卷调查。然后使用因素分析评估问卷分数，以提取影响参与者感知的九个主要因素。本研究确定，有趣的和动态的感知对应于兴奋质量因素下的五个设计项目，蓬勃和休闲的感知对应于放松和舒适因素下的四个项目，并且技术和豪华感知对应于豪华和辉煌因素和受人尊敬的形象因素下的六个项目。这些发现可以帮助相关领域的设计师和研究人员创建满足用户期望的汽车内饰设计。