Abstract Drawing on communication visibility theory, we examine how message transparency and network translucence influence employees' knowledge sharing and hiding, and in turn how those are associated with employees’ creativity. Applying regulatory focus theory, we further examine how promotion and prevention focus moderate the effects of message transparency and network translucence on knowledge sharing and hiding. Data collected from 208 enterprise social media (ESM) users indicate that message transparency is positively related to knowledge sharing, while it has no association with knowledge hiding. In turn, network translucence is positively related to knowledge sharing and hiding. Promotion focus positively moderates the relationship of message transparency with knowledge sharing, but it exerts no moderating effect on the relationship between network translucence and knowledge sharing. Prevention focus negatively moderates the relationship of message transparency with knowledge hiding, but it positively moderates the relationship between network translucence and knowledge hiding. Finally, knowledge sharing is positively associated with employee creativity, whereas knowledge hiding is negatively related to employee creativity. Our findings advance the understanding of communication visibility theory and regulatory focus theory in ESM contexts. For employees, the findings suggest that they should share knowledge with other coworkers to improve their creativity. For organizations, the findings recommend that they should implement different policies that highlight the regulatory focus of employees to facilitate their knowledge sharing and to avoid knowledge hiding.

中文翻译：

---

整合沟通可见性的光明面和阴暗面以促进知识管理和创造力：监管重点的调节作用

摘要 借鉴沟通可见性理论，我们研究了消息透明度和网络半透明如何影响员工的知识共享和隐藏，以及这些如何与员工的创造力相关联。应用监管焦点理论，我们进一步研究了促进和预防焦点如何调节消息透明度和网络半透明对知识共享和隐藏的影响。从 208 个企业社交媒体 (ESM) 用户收集的数据表明，消息透明度与知识共享呈正相关，而与知识隐藏无关。反过来，网络半透明与知识共享和隐藏正相关。宣传重点积极调节信息透明度与知识共享的关系，但它对网络半透明和知识共享之间的关系没有调节作用。预防焦点消极地调节了消息透明度与知识隐藏的关系，但它积极地调节了网络半透明和知识隐藏之间的关系。最后，知识共享与员工创造力正相关，而知识隐藏与员工创造力负相关。我们的研究结果促进了对 ESM 环境中通信可见性理论和监管焦点理论的理解。对于员工来说，调查结果表明他们应该与其他同事分享知识以提高他们的创造力。对于组织，