ABSTRACT Educational games have been adopted in different disciplines in light of their various advantages such as engaging students and promoting learning attitudes, but their applications in Information Systems Education are relatively limited. In response to the needs for establishing new methodologies of Information Systems (I.S.) education, this study aims to explore the potential impact of educational games in I.S. education. We designed and adopted an educational game for teaching and learning of search engine optimization (SEO) based on previous articles about game-based learning (GBL). The game was played by a group of undergraduate students in a digital marketing course to learn SEO concepts. Survey and focus groups were used to collect their feedback to study the roles of educational games in students’ learning. Recommendations on designing and adopting educational games for students’ learning in Information Systems are also provided.

中文翻译：

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IS 教育游戏：在教学搜索引擎优化 (SEO) 中的采用

摘要 教育游戏因其具有吸引学生、促进学习态度等多种优势而被不同学科采用，但在信息系统教育中的应用相对有限。为了响应建立信息系统（IS）教育新方法的需求，本研究旨在探索教育游戏在信息系统教育中的潜在影响。我们在之前关于基于游戏的学习 (GBL) 的文章的基础上，设计并采用了一种教育游戏，用于搜索引擎优化 (SEO) 的教学和学习。该游戏由一群本科生在数字营销课程中玩，以学习 SEO 概念。调查和焦点小组被用来收集他们的反馈，以研究教育游戏在学生学习中的作用。