There is limited knowledge of the mechanisms that can inspire people's concern and engagement in the protection of unpopular and unappealing species. We analyzed Polish people's interest in themed internet memes featuring the proboscis monkey (Nasalis larvatus) and the consequences of this interest for conservation marketing We examined Google Trends data, used Google Search, and searched popular media materials to estimate interest in the proboscis monkey in Poland. Photos of the proboscis monkey when presented with humor in internet memes attracted as much interest as usually more popular species (e.g., koala, panda, orangutan) used in marketing by nongovernmental organizations. Amusing internet memes spread by social media positively correlated with increasing interest in the unappealing species, such as proboscis monkey. Interest in amusing internet memes positively correlated with individuals' decisions to donate to 6 crowdfunding actions. Thus, conservation marketing that includes amusing memes and social media may provide a worthwhile complement to traditional campaigns and are likely to influence individuals who are unaffected by the usual means. This article is protected by copyright. All rights reserved.

中文翻译：

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有趣的模因对关注无吸引力物种的影响

人们对能够激发人们关注和参与保护不受欢迎和没有吸引力的物种的机制的了解有限。我们分析了波兰人对以长鼻猴（Nasalis larvatus）为特色的主题互联网模因的兴趣以及这种兴趣对保护营销的影响我们检查了谷歌趋势数据，使用谷歌搜索，并搜索了流行媒体材料来估计对波兰长鼻猴的兴趣. 长鼻猴的照片在互联网模因中呈现幽默时引起的兴趣与非政府组织在营销中使用的通常更受欢迎的物种（例如考拉、熊猫、猩猩）一样多。社交媒体传播的有趣的互联网模因与对长鼻猴等不吸引人的物种的兴趣增加呈正相关。对有趣的互联网模因的兴趣与个人向 6 项众筹活动捐款的决定呈正相关。因此，包括有趣的模因和社交媒体在内的保护营销可能为传统活动提供有价值的补充，并且可能会影响不受通常方式影响的个人。本文受版权保护。版权所有。