Product platform design and development is an arduous process that involves multiple stakeholders both inside and outside of a company. However, owing to its benefits, product platform has been widely implemented in the industry. Although numerous methodologies for product platform option generation, selection, and optimization have been proposed and demonstrated through various case studies, only a few researchers have explored and demonstrated a product platform design process that considered various value chain impacts. Herein, a value chain and stakeholder‐driven product platform design process is introduced. The process is demonstrated through a case study, where different water purifier product platform options were generated and evaluated for their effects on value chain, such as organization structure, production line configuration, economic effect, and preferences of different stakeholders.

中文翻译：

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价值链和利益相关者驱动的产品平台设计

产品平台的设计和开发是一个艰巨的过程，涉及公司内部和外部的多个利益相关者。但是，由于其优势，产品平台已在业界得到广泛实施。尽管已经通过各种案例研究提出并证明了用于产品平台选项生成，选择和优化的众多方法，但是只有少数研究人员探索并证明了考虑了各种价值链影响的产品平台设计过程。本文介绍了价值链和利益相关方驱动的产品平台设计流程。通过案例研究演示了该过程，其中生成了不同的净水器产品平台选项，并评估了它们对价值链的影响，例如组织结构，生产线配置，