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A systematic review of drivers influencing consumer willingness to pay for organic food
Trends in Food Science & Technology ( IF 15.3 ) Pub Date : 2020-04-28 , DOI: 10.1016/j.tifs.2020.04.029
Felix Katt , Oliver Meixner

In times of rising organic food popularity, both producers and retailers are faced with the question of how to appropriately price their products. In this paper, we discuss the drivers that influence consumer willingness to pay (WTP) for organic food based on a systematic review of the literature in this field over the past two decades (1999–2019). Based on the identified sources, we cluster these WTP drivers into three categories: consumer-related, product-related, and purchasing venue-related factors. Additionally, we review and discuss the methodologies employed in eliciting WTP for organic food. Finally, we attempt to outline potential areas for future research as well as managerial implications.



中文翻译:

对影响消费者购买有机食品的意愿的驱动因素进行系统评估

在有机食品越来越受欢迎的时代,生产商和零售商都面临着如何适当定价产品的问题。在本文中,我们根据过去二十年(1999-2019年)该领域文献的系统回顾,讨论了影响消费者购买有机食品的意愿(WTP)的驱动因素。基于确定的来源,我们将这些WTP驱动程序分为三类:与消费者相关,与产品相关以及与购买场所相关的因素。此外,我们回顾并讨论了用于引发有机食品WTP的方法。最后,我们尝试概述未来研究的潜在领域以及管理意义。

更新日期:2020-04-28
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