Many ecological economists advocate the need to evolve beyond capitalism if we want to flourish as a society as well as respect the safe boundaries of our planet. While becoming clearer of the shape and underlying value-structure of such a new system, we also need to think about how we can motivate people to take part in such a major social transition. This paper tackles this question by critically evaluating the underlying hedonistic-normative assumptions of current mainstream models for pro-environmental behaviours (PEB). In a self-determination theory perspective on human motivation and well-being, the paper proposes a 2-pathway model of PEB that integrates a relational pathway for environmental motivation. Based on insights from neurobiology and psychology, this paper advances current PEB theories and lays the groundwork for a new category of environmental interventions: experiential strategies. Thus, the 2-pathway model provides important theoretical insights into the link between mindfulness and sustainable lifestyles, as well as the interface between environmental behaviours and well-being. By recognising and investing in the relational capacities of individuals, we might be able to promote a society that prioritises self-actualisation over self-interest.

中文翻译：

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激励个人进行社会转型：亲环境行为的 2 路径模型和体验策略

许多生态经济学家主张，如果我们想作为一个社会繁荣发展并尊重我们星球的安全边界，就需要超越资本主义。在越来越清楚这样一个新系统的形态和潜在价值结构的同时，我们还需要思考如何激励人们参与这样一个重大的社会转型。本文通过批判性评估当前亲环境行为 (PEB) 主流模型的潜在享乐规范假设来解决这个问题。从关于人类动机和幸福感的自决理论角度，本文提出了 PEB 的 2 路径模型，该模型整合了环境动机的关系路径。基于神经生物学和心理学的见解，本文推进了当前的 PEB 理论，并为一类新的环境干预措施奠定了基础：体验式策略。因此，2 通路模型为正念与可持续生活方式之间的联系以及环境行为与幸福之间的联系提供了重要的理论见解。通过认识和投资于个人的关系能力，我们或许能够促进一个将自我实现优先于自身利益的社会。