This article argues that there is a role for nudging the powerful in the environmental sphere. Like humans, businesses and organisations are not rational. Like humans, this could be exploited using choice architecture (more commonly known as ‘nudging’). Drawing on an empirical study of the Carbon Reduction Commitment (CRC), this article will explore how social norms can be used to shape organisational behaviour, with a view towards ‘nudging’ them towards more environmentally friendly behaviour. More specifically, social norms can be used to encourage collaboration or competition between regulatees, provided a connection to reputation can be made.

中文翻译：

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推动强者：反思如何使组织遵守环境法规

本文认为，在环境领域推动强者有一定的作用。与人类一样，企业和组织也不是理性的。像人类一样，可以使用选择架构（通常称为“轻推”）来利用这一点。借鉴对碳减排承诺 (CRC) 的实证研究，本文将探讨如何利用社会规范来塑造组织行为，以期“推动”组织采取更环保的行为。更具体地说，如果可以建立与声誉的联系，社会规范可用于鼓励受监管者之间的合作或竞争。