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Investigating the effect of extrinsic cues on consumers' evaluation of red wine using a projective mapping task
Journal of Sensory Studies ( IF 2 ) Pub Date : 2020-02-19 , DOI: 10.1111/joss.12568
Heather Jantzi 1 , Lydia Hayward 1 , Alanah Barton , Connor D. Richardson 1 , Matthew B. McSweeney 1
Affiliation  

Consumers' perception (intrinsic sensory characteristics) of wine can be affected by extrinsic cues. This study aimed to determine the influence of extrinsic cues (price and label information/bottle) on consumers' sensory perception of red wine blends. A total of 202 participants (regular consumers of red wine), evaluated six red wine blends. Projective mapping (PM) and ultra‐flash profile (UFP) were used to characterize the wines in three separate sessions: blinded, presented with the bottle, and presented with their price. Participants separated the red wine blends based on sweet, fruity, bitter, and peppery attributes. RV coefficients indicated that the presentation of the bottle and label information affected the participants' results, and the PM sessions were not significantly correlated (RV = 0.500). The participants' results were affected by the brand name presented on the wine bottle. However, the blinded and price PM sessions were correlated (RV = 0.733). The consumers were able to evaluate the wines using the PM and UFP method. The extrinsic cues, except for the brand name, did not affect consumers' descriptions of the different wines.

中文翻译:

使用投影映射任务调查外部线索对消费者对红酒的评价的影响

消费者对葡萄酒的感知(内在的感觉特征)会受到外在线索的影响。这项研究旨在确定外部线索(价格和标签信息/瓶)对消费者对红酒混合物的感官知觉的影响。共有202名参与者(红酒的定期消费者)评估了六种红酒的混合物。投影映射(PM)和超闪轮廓(UFP)用于在三个不同的时段中对葡萄酒进行特征描述:盲目,随瓶展示以及价格。参与者根据甜味,水果味,苦味和胡椒味来分离红酒混合物。RV系数表明瓶子和标签信息的呈现会影响参与者的结果,并且PM会话之间无显着相关性(RV = 0.500)。参与者们' 结果受到葡萄酒瓶上显示的品牌名称的影响。但是,盲目时段和价格时段是相关的(RV = 0.733)。消费者能够使用PM和UFP方法评估葡萄酒。除品牌名称外,外在提示不影响消费者对不同葡萄酒的描述。
更新日期:2020-02-19
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