Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis,Computers in Human Behavior

当前位置： X-MOL 学术 › Comput. Hum. Behav. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis
Computers in Human Behavior ( IF 8.957 ) Pub Date : 2020-09-01 , DOI: 10.1016/j.chb.2020.106380
Qiang Chen ₁ , Chen Min _{2,

3} , Wei Zhang ₄ , Ge Wang ₅ , Xiaoyue Ma ₁ , Richard Evans ₆

Affiliation

Abstract During times of public crises, governments must act swiftly to communicate crisis information effectively and efficiently to members of the public; failure to do so will inevitably lead citizens to become fearful, uncertain and anxious in the prevailing conditions. This pioneering study systematically investigates how Chinese central government agencies used social media to promote citizen engagement during the COVID-19 crisis. Using data scraped from ‘Healthy China’, an official Sina Weibo account of the National Health Commission of China, we examine how citizen engagement relates to a series of theoretically relevant factors, including media richness, dialogic loop, content type and emotional valence. Results show that media richness negatively predicts citizen engagement through government social media, but dialogic loop facilitates engagement. Information relating to the latest news about the crisis and the government's handling of the event positively affects citizen engagement through government social media. Importantly, all relationships were contingent upon the emotional valence of each Weibo post.

更新日期：2020-09-01

点击分享查看原文

点击收藏

公开下载

阅读更多本刊最新论文

全部期刊列表>>