While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive and process humorous scientific content. Analyzing data from a controlled experiment (N = 217), this study explores the differential impact of exposure to stand-up comedy featuring a scientist that generates considerable laughter from the audience versus stand-up comedy lacking audience reaction. Among the key findings, audience laughter served to heighten the affective response of viewers, and affective response was positively linked to two forms of audience engagement with science.

中文翻译：

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用科学笑：观众认可对参与度的影响

虽然越来越多的证据表明幽默可以成为吸引公众的有效手段，但关于塑造观众如何接收和处理幽默科学内容的背景因素还有很多需要了解。该研究分析了来自受控实验（N = 217）的数据，探讨了接触以科学家为主角的单口喜剧与缺乏观众反应的单口喜剧的不同影响。在主要发现中，观众的笑声有助于提高观众的情感反应，情感反应与观众对科学的两种参与形式呈正相关。