This paper aims to explore the trends in the research design used for assessing important quality cues in the meat industry and determine the most important quality cues that consumers use in their purchasing decisions. A Journal Article Network Analysis and non-parametric comparative analyses were used to collate the studies and analyse their findings respectively. Results indicate a predominate use of point-of-purchase surveys to collect data and consumers' stated preference to evaluate the important quality cues. At an aggregated analytical level, the five most important quality cues (country of origin, food safety certification, price, production system and quality certification labels) are extrinsic and relate to credence attributes. However, different rankings of important quality cues are obtained at a disaggregated analytical level based on meat type. The paper proposes that exploring the interconnection between meat quality cues and how they influence consumers in different market segments based on the value proposition of the retailer as a foreseeable future research pathway.

本文旨在探讨用于评估肉类行业中重要质量提示的研究设计趋势，并确定消费者在购买决策中使用的最重要质量提示。期刊文章网络分析和非参数比较分析分别用于整理研究并分析其发现。结果表明，主要使用购买点调查来收集数据，而消费者则倾向于评估重要的质量线索。从综合分析的角度来看，五个最重要的质量提示（原产国，食品安全认证，价格，生产系统和质量认证标签）是外在的，与信任属性有关。但是，在基于肉类类型的分解分析级别上，可以获得重要质量提示的不同等级。本文建议基于零售商的价值主张作为可预见的未来研究途径，探索肉质线索之间的相互关系以及它们如何影响不同细分市场的消费者。