With the increasing pace of urban life, people are yearning more and more for a slow-paced rural life. Rural ecotourism is a new type of tourism produced for people to experience rural scenery. In order to ensure the sustainable development of rural eco-tourism, it is necessary to analyze its planning in many aspects. In this study, Tianjin rural eco-tourism was analyzed using the superiority, weakness, opportunity and threats analysis method. Then, according to the analysis, the superiority, weakness, opportunity and threat were obtained, and they were quantitatively analyzed by means of a questionnaire. The results showed that the development of Tianjin rural eco-tourism had four superiorities, i.e. convenient transportation, rich water resources, rich animal and plant resources and rich eco-tourism resources; three weakness, i.e. homogeneous content, unclear theme and low quality of staff; three opportunities, i.e. government support, effective combination of local culture with tourism activities and increased demand for tourism; and two threats, i.e. fierce competition among peers and diversified demands of tourists. In the comprehensive quantitative analysis, the comprehensive scores of superiorities, weakness, opportunities and threats were 3.6, −2.8, 4.4 and −4.4, respectively. To sum up, Tianjin rural ecotourism has superiorities over weakness and equivalent opportunities and threats; i.e. it is basically in a state of sustainable development.

中文翻译：

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基于SWOT分析的乡村生态旅游规划设计

随着城市生活节奏的加快，人们越来越渴望慢节奏的农村生活。乡村生态旅游是人们体验乡村风光的一种新型旅游业。为了保证乡村生态旅游的可持续发展，有必要从多方面分析其规划。本研究利用优势，劣势，机会和威胁分析方法对天津乡村生态旅游进行了分析。然后，根据分析，获得优势，劣势，机会和威胁，并通过问卷进行定量分析。结果表明，天津乡村生态旅游的发展具有交通便利，水资源丰富，动植物资源丰富，生态旅游资源丰富的四个优势。三个弱点，即 内容统一，主题不明确，人员素质低下；政府支持，将当地文化与旅游活动有效结合以及对旅游需求增加的三个机会；二是同业竞争激烈，游客需求多样化。在综合定量分析中，优势，劣势，机会和威胁的综合得分分别为3.6，-2.8、4.4和-4.4。综上所述，天津乡村生态旅游在劣势，同等机会和威胁方面具有优势。即它基本上处于可持续发展状态。同行之间的激烈竞争和游客的多样化需求。在全面定量分析中，优势，劣势，机会和威胁的综合得分分别为3.6，-2.8、4.4和-4.4。综上所述，天津乡村生态旅游在劣势，同等机会和威胁方面具有优势。即它基本上处于可持续发展状态。同行之间的激烈竞争和游客的多样化需求。在全面定量分析中，优势，劣势，机会和威胁的综合得分分别为3.6，-2.8、4.4和-4.4。综上所述，天津乡村生态旅游在劣势，同等机会和威胁方面具有优势。即它基本上处于可持续发展状态。