New energy products (NEPs) are important driving forces for promoting economic transformation and green development. The current trend of NEPs development is propelled by consumers, spurred by governmental regulations, and implemented by manufacturers. However, the previous studies rarely discussed the behavioral strategies of consumers. The relationships among consumers, manufacturers, and governments need to be researched in depth. In this paper, we focus on analyzing the impact factors of these three groups strategic selection of NEPs. In bounded rationality, by jointly considering the interactions among the customers’ purchases, the manufacturers’ product strategies, and the regulation policies, we develop three scenarios based on the evolutionary game model. The equilibrium results show that the production cost of NEPs and the profit from NEPs, government subsidies, and the taxation imposed on the manufacturers are the key influencing factors of the manufacturers’ strategy. The critical factors affecting the consumers’ purchase behavior are the benefits obtained from NEPs, government subsidies to consumers, and taxation on traditional energy products (TEPs). The influencing factors of governmental regulations include consumer satisfaction with the government, the environmental loss caused by TEPs, the cost of regulations, the coefficient of taxation, and subsidies. According to the research results, the countermeasures put forward will be more helpful for government to regulate the development of NEPs.

新能源产品（NEP）是促进经济转型和绿色发展的重要驱动力。NEPs发展的当前趋势是受到消费者的推动，政府法规的推动以及制造商的实施。但是，以往的研究很少讨论消费者的行为策略。消费者，制造商和政府之间的关系需要深入研究。在本文中，我们着重分析这三类NEP战略选择的影响因素。在有限理性中，通过共同考虑客户购买，制造商的产品策略和管制政策之间的相互作用，我们基于演化博弈模型开发了三种方案。均衡结果表明，NEP的生产成本，NEP的利润，政府补贴以及对制造商征收的税收是影响制造商战略的关键因素。影响消费者购买行为的关键因素是从NEP获得的收益，政府对消费者的补贴以及传统能源产品（TEP）的税收。政府法规的影响因素包括消费者对政府的满意度，TEP造成的环境损失，法规成本，税收系数和补贴。根据研究结果，提出的对策将有助于政府规范新经济政策的发展。而对制造商征收的税收是影响制造商战略的关键因素。影响消费者购买行为的关键因素是NEP的收益，政府对消费者的补贴以及传统能源产品（TEP）的税收。政府法规的影响因素包括消费者对政府的满意度，TEP造成的环境损失，法规成本，税收系数和补贴。根据研究结果，提出的对策将有助于政府规范新经济政策的发展。而对制造商征收的税收是影响制造商战略的关键因素。影响消费者购买行为的关键因素是NEP的收益，政府对消费者的补贴以及传统能源产品（TEP）的税收。政府法规的影响因素包括消费者对政府的满意度，TEP造成的环境损失，法规成本，税收系数和补贴。根据研究结果，提出的对策将有助于政府规范新经济政策的发展。传统能源产品（TEP）的税收。政府法规的影响因素包括消费者对政府的满意度，TEP造成的环境损失，法规成本，税收系数和补贴。根据研究结果，提出的对策将有助于政府规范新经济政策的发展。传统能源产品（TEP）的税收。政府法规的影响因素包括消费者对政府的满意度，TEP造成的环境损失，法规成本，税收系数和补贴。根据研究结果，提出的对策将有助于政府规范新经济政策的发展。