Abstract Accurately assessing others' reputation, and developing a reputation as a competent, honest, fair individual—a good epistemic and moral reputation—are critical skills. In six online experiments (N = 2811), replicated with English and Japanese participants, we found that one way to improve our epistemic reputation is to display our competence by sharing valuable ideas, especially if we appropriate these ideas—i.e. present them as being our own, and not someone else's, whether that is the case or not (H1). But idea appropriation also entails some risks, otherwise it would lose its quality as a reliable signal. In particular, appropriating a bad idea damages one's epistemic reputation (H2), and being caught appropriating someone else's idea damages one's moral reputation (H3). As a consequence, people are more likely to appropriate good ideas when they are motivated to display their competence (H4), and less likely to do so when the odds of getting caught increase (H5). The way people negotiate the tradeoffs of reputation management as they communicate can help explain the spread of information, as well as misinformation.

中文翻译：

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这是我的主意！名誉管理与思想挪用

摘要 准确评估他人的声誉，并建立一个称职、诚实、公平的人的声誉——良好的认知和道德声誉——是关键技能。在六个在线实验 (N = 2811) 中，对英语和日语参与者进行了复制，我们发现提高我们认知声誉的一种方法是通过分享有价值的想法来展示我们的能力，尤其是如果我们采用这些想法——即将它们呈现为我们的自己的，而不是别人的，无论是否如此（H1）。但是想法的挪用也有一定的风险，否则就会失去作为可靠信号的质量。特别是，盗用一个坏主意会损害一个人的认知声誉（H2），而盗用他人的想法会损害一个人的道德声誉（H3）。作为结果，当人们有动力展示自己的能力时，他们更有可能采纳好主意（H4），而当被抓住的几率增加时，他们不太可能这样做（H5）。人们在交流时协商声誉管理权衡的方式有助于解释信息的传播以及错误信息。