This study investigates why members support their forestry cooperative's provision of awareness-raising campaigns. The members pay for the cooperative's dissemination of information to the government, non-governmental organizations, and the public to achieve a more favorable opinion about forestry. The possible gains of the campaign are non-rivalry goods and apply to members and non-members alike, which makes the campaign a public good. A sample of 782 members of a Swedish forestry cooperative completed a questionnaire based on four theoretically motivated hypotheses. The findings indicate that members are unconcerned about non-member benefits from campaigns. Members particularly appreciate raising awareness of production-related issues. Social influences among the population of forest owners have no major impact. Trust in the cooperative is essential for member support of the provision of public goods. Members support the cooperative's campaigns even if the outcomes are uncertain or occur in a distant future.

中文翻译：

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森林所有者对其合作社提供公共产品的支持

这项研究调查了为什么成员支持他们的林业合作社提供提高认识的活动。成员支付合作社向政府、非政府组织和公众传播信息的费用，以获得对林业更有利的意见。该活动可能获得的收益是非竞争性商品，适用于会员和非会员，这使得该活动成为一种公共产品。瑞典林业合作社的 782 名成员样本完成了基于四个理论动机假设的问卷调查。调查结果表明，会员并不关心来自活动的非会员利益。成员特别赞赏提高对生产相关问题的认识。森林所有者人口中的社会影响没有重大影响。对合作社的信任对于成员支持提供公共产品至关重要。即使结果不确定或发生在遥远的未来，成员也会支持合作社的活动。