The valuation of premium power based on perceived utility (PU, i.e., perceived effectiveness or satisfaction degree of customers) and their willingness to pay has been researched for years. One of the remaining challenges is the accurate evaluation of PU. PU is the foundation of premium power evaluation, and it is essential for the decision-making process of investments on premium power by high-tech manufacturers (HTMs). This paper presents a framework to effectively evaluate PU. In this framework, factors influencing PU were classified to be quantitative and qualitative. An indication system (IS) was then constructed based on those influencing factors. Finally, PU was evaluated by the IS, considering psychological perception and decision-making behavior of HTMs. The effectiveness of the proposed PU-evaluation framework was demonstrated through field case studies.

中文翻译：

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高科技制造商对优质电力的感知效用

基于感知效用（PU，即感知效率或客户满意度）及其支付意愿的溢价能力评估已经进行了多年研究。剩下的挑战之一是对PU的准确评估。PU是高级电源评估的基础，对于高科技制造商（HTM）进行高级电源投资的决策过程至关重要。本文提出了一个有效评估PU的框架。在此框架中，影响PU的因素分为定量和定性两类。然后根据这些影响因素构建指示系统（IS）。最后，由IS评估PU，并考虑HTM的心理感知和决策行为。