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Big in Japan: How art, tech, and pepsico collaborated, then clashed at the 1970 world's fair
IEEE Spectrum ( IF 3.1 ) Pub Date : 2020-03-01 , DOI: 10.1109/mspec.2020.9014459
W. Patrick McCray

ON 18 MARCH 1970, a former Japanese princess stood at the center of a cavernous domed structure on the outskirts of Osaka. With a small crowd of dignitaries, artists, engineers, and business executives looking on, she gracefully cut a ribbon that tethered a large red balloon to a ceremonial Shinto altar. Rumbles of thunder rolled out from speakers hidden in the ceiling. As the balloon slowly floated upward, it appeared to meet itself in mid-air, reflecting off the massive spherical mirror that covered the walls and ceiling.

中文翻译:

大日本:艺术、科技和百事可乐如何合作,然后在 1970 年的世界博览会上发生冲突

1970 年 3 月 18 日,一位前日本公主站在大阪郊区的一个巨大圆顶结构的中心。在一小群政要、艺术家、工程师和企业高管的注视下,她优雅地剪下了一条丝带,将一个大红色气球系在神道祭坛上。隆隆的雷声从隐藏在天花板中的扬声器中传出。随着气球慢慢向上漂浮,它似乎在半空中相遇,反射出覆盖墙壁和天花板的巨大球面镜。
更新日期:2020-03-01
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