Battery electric vehicles (BEVs) have been promoted by the government over the last several years, driven by public concern over pollutant emissions from internal combustion engines. However, the conditions related to driving BEVs are not yet satisfactory for many BEV users, as evident from sluggish market growth compared with general market forecasts. Thus, a fundamental aspect of diagnosing the current conditions of BEV operation is to evaluate BEV user satisfaction. This study establishes hypothetical links between potential factors and BEV user satisfaction, and between BEV use satisfaction and intention to repurchase and recommend. The hypothetical links are specified using a partial least squares structural equation model (PLS-SEM) and estimated based on a survey of actual BEV owners (N=160) who had driven BEVs for at least six months. The outcomes of PLS-SEM suggest that seven relations out of nine hypothetical links were statistically significant. In particular, it is noticeable that the intention for cost-saving during operation is a key factor for BEV user satisfaction and that user satisfaction with range and charging has a positive effect on the overall satisfaction of BEV users. Furthermore, those who are satisfied with BEVs have the intention to repurchase and recommend BEVs to others. Because this study was conducted based on actual experience of BEV users, the findings could enhance understanding of the BEV driving environment and, thus, pave the way to provision of better service for BEV users.

过去几年，由于公众对内燃机污染物排放的关注，政府一直在推动电池电动汽车（BEV）的发展。但是，与许多普通电动汽车用户相比，与电动纯电动汽车驾驶有关的条件尚不令人满意，与一般市场预测相比，低迷的市场增长证明了这一点。因此，诊断BEV操作的当前状况的基本方面是评估BEV用户满意度。这项研究建立了潜在因素与BEV用户满意度之间，BEV使用满意度与回购和推荐意图之间的假设联系。假设链接使用偏最小二乘结构方程模型（PLS-SEM）进行指定，并基于对驾驶BEV至少六个月的实际BEV所有者（N = 160）的调查进行估算。PLS-SEM的结果表明，九个假设联系中的七个关系具有统计学意义。特别地，值得注意的是，在操作期间节省成本的意图是BEV用户满意度的关键因素，并且用户对行驶距离和充电的满意度对BEV用户的整体满意度具有积极影响。此外，对电动汽车满意的人有意向其他人回购并推荐电动汽车。由于本研究是基于BEV用户的实际经验进行的，因此该发现可以增进对BEV驾驶环境的了解，从而为BEV用户提供更好的服务铺平了道路。值得注意的是，在运营期间节省成本的意图是BEV用户满意度的关键因素，并且用户对行驶距离和充电的满意度对BEV用户的整体满意度具有积极影响。此外，对电动汽车满意的人有意向其他人回购并推荐电动汽车。由于本研究是基于BEV用户的实际经验进行的，因此该发现可以增进对BEV驾驶环境的了解，从而为BEV用户提供更好的服务铺平了道路。值得注意的是，在运营期间节省成本的意图是BEV用户满意度的关键因素，并且用户对行驶里程和充电的满意度对BEV用户的整体满意度具有积极影响。此外，对电动汽车满意的人有意向其他人回购并推荐电动汽车。由于本研究是基于BEV用户的实际经验进行的，因此该发现可以增进对BEV驾驶环境的了解，从而为BEV用户提供更好的服务铺平了道路。