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Consumer trust in the food value chain and its impact on consumer confidence: A model for assessing consumer trust and evidence from a 5-country study in europe
Food Policy ( IF 6.5 ) Pub Date : 2020-04-01 , DOI: 10.1016/j.foodpol.2020.101880
Anna L. Macready , Sophie Hieke , Magdalena Klimczuk-Kochańska , Szymon Szumiał , Liesbet Vranken , Klaus G. Grunert

In order to measure consumer trust in food chain actors and its impact on consumer confidence in food and the technology with which it has been produced, a model was developed relating social trust, beliefs in trustworthiness, overall trust in food chain actors, and confidence in both the supply of food products and food technologies. Data were collected via an online survey in five European countries. Analysis provided support for the model and showed that consumer confidence is largely determined by consumer beliefs about the trustworthiness of food chain actors. In particular the beliefs about openness, and especially about the openness of food manufacturers, are strongly related to consumer confidence. Some national differences in trust and confidence exist. This instrument is shown to be suitable for monitoring the development of, and changes in, trust across countries over time.

中文翻译:

消费者对食品价值链的信任及其对消费者信心的影响:评估消费者信任的模型和来自欧洲 5 国研究的证据

为了衡量消费者对食物链参与者的信任及其对消费者对食物及其生产技术的信心的影响,开发了一个模型,将社会信任、可信度信念、对食物链参与者的整体信任以及对食物链参与者的信心联系起来。食品供应和食品技术。数据是通过在五个欧洲国家进行的在线调查收集的。分析为该模型提供了支持,并表明消费者信心在很大程度上取决于消费者对食品链参与者可信度的信念。特别是关于开放性的信念,尤其是关于食品制造商的开放性,与消费者信心密切相关。在信任和信心方面存在一些国家差异。该仪器被证明适用于监测发育,
更新日期:2020-04-01
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