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Can the updated nutrition facts label decrease sugar-sweetened beverage consumption?
Economics & Human Biology ( IF 2.5 ) Pub Date : 2020-02-21 , DOI: 10.1016/j.ehb.2020.100867
Zachary Neuhofer 1 , Brandon R McFadden 2 , Alicia Rihn 3 , Xuan Wei 3 , Hayk Khachatryan 3 , Lisa House 4
Affiliation  

Sugar-sweetened beverages are the primary source of added sugar consumption in the U.S, and the Food and Drug Administration recently updated the Nutrition Facts Label to communicate the amount of added sugars in manufactured food. The changes to the Nutrition Facts Label (NFL) is concurrent with some cities implementing policies that place an excise tax on sugar-sweetened beverages. While sugar-sweetened beverages taxes may be effective at changing quantity demanded, the updated NFL has the potential to shift the demand curve by decreasing friction and mental gaps associated with the communication of nutrition information. We conducted a randomized control trial using eye tracking technology to determine if the updated NFL garnered more visual attention or affected beverage choice. Participants were also exposed to an information intervention to determine if the updated NFL affected choice after receiving information about added sugars. We found that consumers were more visually attentive to nutrition information displayed by the updated NFL; however, viewing the updated label did not affect choice of beverages nor did it improve the effectiveness of the dietary information on subsequent choices.

中文翻译:

更新的营养成分标签可以减少含糖饮料的消费吗?

含糖饮料是美国增加糖消费的主要来源,美国食品药物管理局最近更新了营养成分标签,以传达加工食品中添加糖的量。营养成分标签(NFL)的变更与一些城市实施的政策同时进行,这些政策对含糖饮料征收了消费税。虽然含糖饮料税可以有效改变需求量,但更新的NFL可以通过减少与营养信息交流相关的摩擦和精神鸿沟来改变需求曲线。我们使用眼动追踪技术进行了一项随机对照试验,以确定更新后的NFL是否获得更多的视觉关注或是否影响了饮料的选择。参与者还接受了信息干预,以确定更新的NFL在收到有关添加糖的信息后是否影响选择。我们发现,消费者在视觉上更加关注更新后的NFL所显示的营养信息。但是,查看更新的标签不会影响饮料的选择,也不会提高饮食信息对后续选择的有效性。
更新日期:2020-03-31
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