Recent research suggests that exposure to monetary cues strengthens an individual's motivation to pursue monetary rewards by inducing the 'market mode' (i.e. thinking and behaving in accordance with market principles). Here, we examined the effect of market mode on social reward processes by means of event-related potentials (ERPs). Participants primed with monetary images or neutral images acted as advisors who selected one of two options for a putative advisee. Subsequently, all participants passively observed the advisee accepting or rejecting their advice and receiving a gain or loss outcome. After money priming, the feedback-related negativity (FRN) to the advisee's gain/loss outcome was larger following incorrect as compared to correct advice irrespective of whether the advice had been accepted or rejected. A smaller P3 following incorrect advice showed only when the advice was rejected. After neutral priming, the FRN was larger for incorrect relative to correct advice only when the advice had been rejected. However, the P3 was larger for correct relative to incorrect advice irrespective of the advisee's final choice. These findings suggest that the market mode facilitates early and automatic feedback processing but reduces later and controlled responding to outcomes that had been accepted.

中文翻译：

---

金钱暴露会调节对涉及社会奖励的结果评估的神经反应。

最近的研究表明，暴露于货币暗示会通过诱导“市场模式”（即按照市场原则思考和行为）来增强个人追求货币奖励的动机。在这里，我们通过事件相关电位（ERP）研究了市场模式对社会奖励过程的影响。以金钱图像或中性图像为主的参与者充当顾问，他们为推定顾问选择了两个选项之一。随后，所有参与者都被动地观察到该建议接受或拒绝其建议并获得收益或损失的结果。启动资金后，与正确的建议相比，不正确的建议导致与建议的损益结果相关的反馈相关的否定性（FRN）更大，无论建议是被接受还是被拒绝。遵循错误建议的较小P3仅在拒绝建议时显示。中性启动后，仅当建议被拒绝时，相对于正确的建议而言，FRN对于不正确的建议会更大。但是，不管建议的最终选择如何，相对于错误的建议而言，P3的大小都相对较大。这些发现表明，市场模式促进了早期和自动的反馈处理，但减少了对受控结果的后期控制响应。