Guided by the frameworks of niche and polymedia theories, this study sought to understand the phenomenon of platform-swinging on social media, which refers to the routine use of multiple social media platforms that has become commonplace across different ages. Based on focus group discussions (FGDs) with 62 social media users in Singapore, this study found that social media users engage in platform-swinging for relationship management and self-presentation gratifications. While these gratifications are also served by individual social media platforms, platform-swinging allows social media users to navigate structural, social, and norm barriers to obtain greater gratification opportunities. This has implications on how social media users subsequently regard and segment their personal relationships.

中文翻译：

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跨社交媒体环境中的平台摇摆：用户如何以及为何浏览多个社交媒体平台

在利基和多媒体理论的框架指导下，本研究试图了解社交媒体平台摇摆的现象，这是指跨年龄段使用的多种社交媒体平台的常规使用。根据与新加坡62个社交媒体用户进行的焦点小组讨论（FGD），该研究发现社交媒体用户参与平台摇摆以进行关系管理和自我陈述满足。尽管这些满足感也可以通过各个社交媒体平台来实现，但平台的摇摆使社交媒体用户可以跨越结构性，社交性和规范性障碍，以获得更大的满足感机会。这对社交媒体用户随后如何看待和细分他们的个人关系有影响。