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One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook
Journal of Computer-Mediated Communication ( IF 7.432 ) Pub Date : 2018-04-06 , DOI: 10.1093/jcmc/zmy006
Teresa Gil-Lopez 1 , Cuihua Shen 1 , Grace A Benefield 1 , Nicholas A Palomares 1 , Michal Kosinski 2 , David Stillwell 3
Affiliation  

This study empirically examines context collapse on Facebook by examining audience influences on content and language in self-disclosures. Context collapse is the process of disparate audiences being conjoined into one. Using a public longitudinal behavioral data set of 6,378 Facebook users, the study found that the size and heterogeneity of people’s networks were positively associated with the number of text status updates they posted, but negatively associated with language style variability of these updates during 12 months. Results suggest that people manage their online self-presentation in ways that are consistent with lowest common denominator, imagined audience, and accommodation propositions. Network size was positively associated with the proportion of positive emotional language and negatively with negative emotional language, whereas heterogeneity had the opposite effect.

中文翻译:

一种尺寸适合所有人:Facebook上的上下文崩溃,自我介绍策略和语言样式

这项研究通过检查受众对自我披露中内容和语言的影响,从经验上检查了Facebook上的上下文崩溃。上下文崩溃是将不同的受众合并为一个过程。使用6378名Facebook用户的纵向公共行为数据集,该研究发现,人们网络的规模和异质性与他们发布的文本状态更新的数量呈正相关,而与这些更新在12个月内的语言风格变异性呈负相关。结果表明,人们以与最低公分母,想象中的受众和住宿主张相一致的方式管理在线自我展示。网络规模与积极情绪语言的比例呈正相关,与消极情绪语言的比例呈负相关,
更新日期:2018-04-06
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