Creating the right product is a consistent topic of debate for competent product management. The issue is not always about creating something new as per the set-out specifications but rather whether the result is exactly aligned with customers' needs. A product can only be useful and considered a success if it is a necessity or exceeds expectations. The missing element is the customer, or rather what the customer exactly wants.

中文翻译：

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工业设计思维

创建正确的产品是合格的产品管理人员争论不休的话题。问题并不总是关于根据设定的规范创造新的东西，而是结果是否完全符合客户的需求。产品只有在必需品或超出预期时才有用并被认为是成功的。缺少的元素是客户，或者更确切地说是客户真正想要的东西。