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Design Thinking in Industry
IEEE Software ( IF 2.945 ) Pub Date : 2020-02-11 , DOI: 10.1109/ms.2019.2959473
Talita Rozante de Paula; Tatiane Santana Amancio; Jose Adan Nonato Flores

Creating the right product is a consistent topic of debate for competent product management. The issue is not always about creating something new as per the set-out specifications but rather whether the result is exactly aligned with customers' needs. A product can only be useful and considered a success if it is a necessity or exceeds expectations. The missing element is the customer, or rather what the customer exactly wants.
更新日期:2020-02-14

 

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