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The Online Controlled Experiment Lifecycle
IEEE Software ( IF 2.945 ) Pub Date : 2018-10-22 , DOI: 10.1109/ms.2018.2875842
Aleksander Fabijan; Pavel Dmitriev; Helena Holmstrom Olsson; Jan Bosch

Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs.
更新日期:2020-02-14

 

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