Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs.

中文翻译：

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在线受控实验生命周期

与其他向客户学习的技术不同，在线控制实验 (OCE) 在变化与观察到的影响之间建立了准确的因果关系。我们表明 OCE 有助于优化基础设施需求，并有助于项目规划和衡量团队努力。我们得出结论，产品开发应完全整合实验生命周期以从 OCE 中受益。