This study introduces a user adoption model for smart TVs and investigates how the components of the coolness concept contribute to user adoption in order to clarify the social diffusion of smart TVs. The results of a confirmatory factor analysis and structural equation modeling of a sample of more than 1100 people indicate that all components of coolness except subcultural appeal lead to users’ intentions to utilize smart TVs based on their positive attitude toward them. The results of this study validate the role of the components of the coolness concept as effective and appropriate motivations for the intention to use. The paper also presents the implications of the results and the accompanying limitations of the study.

中文翻译：

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了解智能电视在社会上的普及：产品凉爽的关键作用

这项研究介绍了智能电视的用户采用模型，并研究了酷感概念的组成部分如何促进用户采用，以阐明智能电视的社会传播。一项针对1100多人的样本的验证性因素分析和结构方程模型的结果表明，除了亚文化吸引力之外，所有凉爽的成分都导致用户基于对智能电视的积极态度而使用智能电视。这项研究的结果验证了凉爽概念的组成部分的作用是有效和适当的使用动机。本文还介绍了结果的含义以及研究的局限性。