Digital motivation refers to the use of software-based solutions to change, enhance, or maintain people’s attitude and behaviour towards specific tasks, policies, and regulations. Gamification, persuasive technology, and entertainment computing are example strands of such a paradigm. Digital motivation has unique properties which necessitate careful consideration of its analysis design methods. This stems from the strong human factor involvement, and if it is not implemented effectively, it can result in digital motivation being perceived negatively or leading to reduced motivation. The emerging literature on the topic includes approaches for creating digital motivation solutions. However, their primary focus is on specifying its operation, for example, the design of feedback, rewards and levels. In this paper, we propose a novel modelling language which enables capturing digital motivation as an integral part of the organisational and social structure of a business, captured via goal models. We also demonstrate how modelling of motivational techniques at this level, the goal level, enables a more powerful analysis that informs the introduction, design and management of digital motivation. Finally, we evaluate the language and its analysis using different perspectives and quality measures and report the results.

中文翻译：

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企业中的工程数字动机：建模和分析框架

数字动机是指使用基于软件的解决方案来改变、增强或保持人们对特定任务、政策和法规的态度和行为。游戏化、说服技术和娱乐计算是这种范式的示例链。数字动机具有独特的属性，需要仔细考虑其分析设计方法。这源于强烈的人为因素参与，如果没有有效实施，可能会导致数字动机被负面感知或导致动机降低。关于该主题的新兴文献包括创建数字激励解决方案的方法。但是，他们的主要重点是指定其操作，例如，反馈、奖励和级别的设计。在本文中，我们提出了一种新颖的建模语言，它能够将数字动机作为企业组织和社会结构的一个组成部分，通过目标模型捕获。我们还展示了在这个级别（目标级别）上的激励技术建模如何实现更强大的分析，为数字激励的引入、设计和管理提供信息。最后，我们使用不同的观点和质量措施评估语言及其分析，并报告结果。