Jaywalking is a traffic violation that contributes significantly to vehicle–pedestrian crashes at intersections. Although public education campaigns have been widely used in road safety, relatively little research has been conducted to understand the underlying process or mechanisms that influence their effectiveness for pedestrian safety, especially jaywalking behavior. This study aims to develop, test, and evaluate on-road pedestrian safety posters that are based on proven behavioral change approaches with demonstrated evidence to reduce jaywalking at intersections. A pedestrian safety poster targeting jaywalking was developed using several theoretical constructs from well-established behavioral change models and a questionnaire survey was administered to pedestrians to gauge their perceptions of the poster. Results showed that the communication had a significant positive effect in changing respondents’ adaptive intentions. The poster was subsequently installed at two signalized intersections in Melbourne, Australia, and the before (without) and after (with) proportions of jaywalkers were observed. Our results showed a significant decrease in the proportion of jaywalkers after the installation of the poster. This study showed that properly designed on-site road safety communication could change pedestrian behavior. It further highlighted the importance of using a well-established conceptual framework in the development and testing of road safety messages.

中文翻译：

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开发、测试和评估道路安全海报以减少交叉路口的乱穿马路行为

乱穿马路是一种交通违规行为，在十字路口导致车辆与行人发生碰撞。尽管公共教育活动已广泛用于道路安全，但很少有研究了解影响行人安全有效性的潜在过程或机制，尤其是乱穿马路行为。本研究旨在开发、测试和评估道路行人安全海报，这些海报基于行之有效的行为改变方法，并具有减少交叉路口乱穿马路的证据。使用来自完善的行为改变模型的几种理论结构开发了针对乱穿马路的行人安全海报，并对行人进行了问卷调查，以衡量他们对海报的看法。结果表明，沟通对改变受访者的适应性意图具有显着的积极影响。该海报随后被安装在澳大利亚墨尔本的两个信号灯交叉路口，并观察了之前（没有）和之后（有）乱穿马路的比例。我们的结果显示，海报安装后，乱穿马路的比例显着下降。这项研究表明，适当设计的现场道路安全通信可以改变行人的行为。它还强调了在道路安全信息的开发和测试中使用完善的概念框架的重要性。并观察了过马路者的前（无）和后（有）比例。我们的结果显示，海报安装后，乱穿马路的比例显着下降。这项研究表明，适当设计的现场道路安全通信可以改变行人的行为。它还强调了在道路安全信息的开发和测试中使用完善的概念框架的重要性。并观察了过马路者的前（无）和后（有）比例。我们的结果显示，海报安装后，乱穿马路的比例显着下降。这项研究表明，适当设计的现场道路安全通信可以改变行人的行为。它还强调了在道路安全信息的开发和测试中使用完善的概念框架的重要性。