Contemporary communication mediums in isolation have reached a technological plateau, proximal communication is no longer limited by spatial or technological constraints. However, integration of communication mediums and their application in pedagogy do not appear to receive the attention they deserve outwith marketing and social psychology research. This is to the determinant of AEC industries where the forefront of proximal communication extends to video conferencing and high latency sharing of open standard models. Underutilisation is not just a missed opportunity; it is the source of many cascading conflicts, trust issues and delivery failures in in AEC projects. Although effective communication will not resolve all problems, those associated with its absence are unnecessarily endemic. Through discussion of the antecedents of trust and the social presence principles that underpin effective communication, this paper proposes the next disruptive innovation in industry should be a paradigm shift in its approach to communication.

中文翻译：

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沟通与信任：重新思考建筑行业专业人员和软件供应商利用计算机通信介质的方式

孤立的现代通信媒体已达到技术平台，近端通信不再受空间或技术限制。但是，传播媒介的集成及其在教学法中的应用似乎并未受到市场营销和社会心理学研究应有的重视。这是AEC行业的决定因素，在这些行业中，近端通信的最前沿扩展到视频会议和开放标准模型的高延迟共享。利用不足不仅是一个错失的机会；它是AEC项目中许多级联冲突，信任问题和交付失败的根源。尽管有效的沟通并不能解决所有问题，但与沟通缺失有关的沟通不必要地是地方性的。