In the today’s market, there is a wide range of failed IT projects in specialized small and medium-sized companies because of poor control in the gap between the business and its vision. In other words, acquired goods are not being sold, a scenario which is very common in tourism retail companies. These companies buy a number of travel packages from big companies and due to lack of demand for these packages, they expire, becoming an expense, rather than an investment. To solve this problem, we propose to detect the problems that limit a company by re-engineering the processes, enabling the implementation of a business architecture based on sentimental analysis, allowing small and medium-sized tourism enterprises (SMEs) to make better decisions and analyze the information that most possess, without knowing how to exploit it. In addition, a case study was applied using a real company, comparing data before and after using the proposed model in order to validate feasibility of the applied model.

中文翻译：

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基于旅游领域情感分析的成功项目实施的业务信息架构

在当今市场上，由于业务与愿景之间的差距控制不力，在专业的中小型公司中存在大量失败的IT项目。换句话说，收购的商品没有被出售，这种情况在旅游零售公司中很常见。这些公司从大公司购买了一些旅行套餐，由于对这些套餐的需求不足，它们会过期，成为一种费用，而不是一种投资。为了解决这个问题，我们建议通过重新设计流程来检测限制公司的问题，实现基于情感分析的业务架构的实施，让中小型旅游企业 (SME) 做出更好的决策和分析大多数人拥有的信息，但不知道如何利用它。此外，