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What Contributes to a Crowdfunding Campaign's Success? Evidence and Analyses from GoFundMe Data
arXiv - CS - Social and Information Networks Pub Date : 2020-01-15 , DOI: arxiv-2001.05446
Xupin Zhang, Hanjia Lyu, Jiebo Luo

Researchers have attempted to measure the success of crowdfunding campaigns using a variety of determinants, such as the descriptions of the crowdfunding campaigns, the amount of funding goals, and crowdfunding project characteristics. Although many success determinants have been reported in the literature, it remains unclear whether the cover photo and the text in the title and description could be combined in a fusion classifier to better predict the crowdfunding campaign's success. In this work, we focus on the performance of the crowdfunding campaigns on GoFundMe over a wide variety of funding categories. We analyze the attributes available at the launch of the campaign and identify attributes that are important for each category of the campaigns. Furthermore, we develop a fusion classifier based on random forest that significantly improves the prediction result, thus suggesting effective ways to make a campaign successful.

中文翻译:

什么有助于众筹活动的成功?来自 GoFundMe 数据的证据和分析

研究人员试图使用各种决定因素来衡量众筹活动的成功,例如众筹活动的描述、筹资目标的金额和众筹项目的特征。尽管文献中已经报道了许多成功的决定因素,但仍不清楚封面照片和标题和描述中的文本是否可以在融合分类器中组合以更好地预测众筹活动的成功。在这项工作中,我们关注 GoFundMe 上众筹活动在各种资金类别上的表现。我们分析活动启动时可用的属性,并确定对每个类别的活动很重要的属性。此外,
更新日期:2020-01-17
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