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A method for exploring word‐colour associations
Color Research and Application ( IF 1.4 ) Pub Date : 2019-09-30 , DOI: 10.1002/col.22434
Yun Chen 1 , Jie Yang 1 , Qianqian Pan 1 , Marjan Vazirian 2 , Stephen Westland 1
Affiliation  

Strong associations exist between colours and concepts or words. Understanding these associations, sometimes referred to as colour emotions, is important for effective use of colour in art and design. Traditionally the relationships have been systematically explored in experiments where participants scale colours according to bipolar adjectives such as warm‐cool. In this article, a method for exploring the relationships between words and colours is suggested and is demonstrated. A psychophysical experiment is described where participants select colours based on words. The data are used to show that many similarities between the word‐colour relationships for UK and Chinese participants although some interesting differences are also revealed. The method makes explicit the observation that there is not a one‐to‐one relationship between words and colours. The method could be used to explore word‐colour relationship for specific words and participant groups or could be used to generate ground‐truth data for testing methods for automatically generating the word‐colour relationships.

中文翻译:

一种探索词色关联的方法

颜色与概念或单词之间存在很强的关联。了解这些关联(有时称为色彩情感)对于在艺术和设计中有效使用色彩非常重要。传统上,这种关系是在实验中系统地探索的,参与者根据双极性形容词(例如,暖凉)来缩放颜色。在本文中,提出并演示了一种探索单词和颜色之间关系的方法。描述了一种心理物理实验,其中参与者根据单词选择颜色。数据用于显示中英参与者在字色关系上有许多相似之处,尽管也发现了一些有趣的差异。该方法明确指出了单词和颜色之间没有一对一的关系。该方法可用于探索特定单词和参与者组的词色关系,也可用于生成真实数据以测试自动生成词色关系的测试方法。
更新日期:2019-09-30
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