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A Belief‐Preference Model of Choice for Experience and Credence Goods
Journal of Agricultural Economics ( IF 3.4 ) Pub Date : 2019-05-21 , DOI: 10.1111/1477-9552.12334
Marco Costanigro , Yuko Onozaka

We develop a methodology addressing the issue of confounded beliefs and preferences in models of discrete choice. First, we formalise the theoretical framework and logical underpinnings of a belief‐preference model of choice for experience and credence goods, where subjective beliefs relate to uncertain product quality. We then present the experimental procedure within the context of an online choice experiment studying consumer food preferences. The empirical strategy leverages information from a quality sorting task to identify and estimate beliefs, while choice data are used to recover preferences. By conditioning product choices on predicted quality perceptions, the issue of endogenous beliefs is resolved.

中文翻译:

选择体验和信任商品的信任偏好模型

我们开发了一种方法来解决离散选择模型中混杂的信念和偏好问题。首先,我们将经验和信任商品选择的信念偏好模型的理论框架和逻辑基础正式化,其中主观信念与不确定的产品质量有关。然后,我们在研究消费者食品偏好的在线选择实验的背景下介绍了该实验程序。该经验策略利用来自质量排序任务的信息来识别和估计信念,同时使用选择数据来恢复偏好。通过根据预测的质量感知来调节产品选择,可以解决内源性信念的问题。
更新日期:2019-05-21
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