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The red-derogation effect: How the color red affects married women's ratings of male attractiveness.
Journal of Experimental Psychology: Applied ( IF 2.813 ) Pub Date : 2019-11-21 , DOI: 10.1037/xap0000256
Nicolas Pontes 1 , JoAndrea Hoegg 2
Affiliation  

The present research addresses the question of how the color red affects married women's evaluations of male attractiveness. Three studies demonstrate a red-derogation effect for married women's judgments such that men are perceived to be less attractive and less sexually desirable when their profiles are displayed on a red versus a white background. We show that married (vs. single) women perceive the color red as a threat cue which, in turn, evokes avoidance tendencies. Our studies indicated that married (vs. single) women became more risk averse (Study 2) and were more likely to recall words related to relationship commitment and threat after exposure to an attractive male presented on a red (vs. white) background (Study 3). Further, we show that the red-derogation effect is moderated by the level of cognitive resources. When married women were cognitively depleted, the effect of color was mitigated. Overall the findings demonstrate that a subtle peripheral cue (e.g., red color) is sufficient to identify an attractive other as a threat, which activates a defensive strategy. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

中文翻译:

红色减损效应:红色如何影响已婚女性对男性吸引力的评价。

目前的研究解决了红色如何影响已婚女性对男性吸引力评估的问题。三项研究证明了对已婚女性的判断的红色减损效应,当男性的个人资料显示在红色背景与白色背景上时,他们会被认为缺乏吸引力和性欲。我们表明已婚(与单身)女性将红色视为威胁线索,这反过来又会引起回避倾向。我们的研究表明,已婚(相对于单身)女性变得更厌恶风险(研究 2),并且在接触红色(对比白色)背景的有吸引力的男性后,更有可能回忆起与关系承诺和威胁相关的词(研究) 3)。此外,我们表明红色减损效应受认知资源水平的调节。当已婚女性的认知能力下降时,颜色的影响就会减弱。总体而言,研究结果表明,微妙的外围线索(例如,红色)足以将有吸引力的其他人识别为威胁,从而激活防御策略。(PsycInfo 数据库记录 (c) 2020 APA,保留所有权利)。
更新日期:2019-11-01
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