The current research applies decision-making theory to the problem of increasing uptake of energy-efficient technologies, where uptake is currently slower than one might predict following rational choice models. We explore the role of alignability effects on consumers' preference for standard versus energy-efficient technologies. Previous research has found that attentional weight given to alignable or nonalignable features varies depending on the decision context, including between-alternative heterogeneity. In a hypothetical choice task, subjects were presented with a choice between similar (boiler vs. boiler) versus dissimilar (boiler vs. heat pump) home heating technologies, each described by a list of alignable and nonalignable attributes. We found a preference for alignability when options were similar; an effect mediated by an increased tendency to infer missing information is the same. No effects of alignability on preference were found when options differed. We draw theoretical and applied implications for (a) the role of alignability effects in contributing to the energy efficiency gap and (b) the type of information structure best suited for the promotion of energy-efficient technologies in future marketing campaigns. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

中文翻译：

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探索可调整性效应在促进采用节能技术中的作用。

当前的研究将决策理论应用于提高能源效率技术的使用率的问题，在该技术中，吸收率目前比人们遵循合理的选择模型所能预测的要慢。我们探索可调整性对消费者对标准技术和节能技术的偏好的影响。先前的研究已经发现，赋予可对齐或不可对齐特征的注意权重取决于决策环境（包括替代性异质性）而变化。在假设的选择任务中，向受试者展示了相似的（锅炉与锅炉）还是不相似的（锅炉与热泵）家庭供暖技术之间的选择，每种技术都由可对齐和不可对齐的属性列表来描述。我们发现的取向性时，选择相似的偏好; 推断缺失信息的趋势增加所带来的影响是相同的。当选择不同被发现偏好定向性的没有影响。我们得出以下理论和应用含义：（a）可调整性效应在提高能效差距中的作用；（b）最适合在未来市场营销活动中推广节能技术的信息结构类型。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。我们得出以下理论和应用含义：（a）可调整性效应在提高能效差距中的作用；（b）最适合在未来市场营销活动中推广节能技术的信息结构类型。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。我们得出以下理论和应用含义：（a）可调整性效应在提高能效差距中的作用；（b）最适合在未来市场营销活动中推广节能技术的信息结构类型。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。