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Viewing experience of 3DTV: An exploration of the feeling of sickness and presence in a shopping mall.
Entertainment Computing ( IF 2.8 ) Pub Date : 2012-03-21 , DOI: 10.1016/j.entcom.2012.03.001
Marianna Obrist 1 , Daniela Wurhofer , Thomas Meneweger , Thomas Grill , Manfred Tscheligi
Affiliation  

The adoption and deployment of 3DTV can be seen as a major step in the history of television, comparable to the transition from analogue to digital and standard to high definition TV. Although 3D is expected to emerge from the cinema to peoples’ home, there is still a lack of knowledge on how people (future end users) perceive 3DTV and how this influences their viewing experience as well as their acceptance of 3DTV. Within this paper, findings from a three-day field evaluation study on people’s 3DTV experiences, focusing on the feeling of sickness and presence, are presented. Contrary to the traditional controlled laboratory setting, the study was conducted in the public setting of a shopping center and involved 700 participants. The study revealed initial insights on users’ feeling of presence and sickness when watching 3DTV content. Results from this explorative study show that most of the participants reported symptoms of sickness after watching 3DTV with an effect of gender and age on the reported feeling of sickness. Our results further suggest that the users’ previous experience with 3D content has an influence on how realistic people rate the viewing experience and how involved they feel. The particularities of the study environment, a shopping mall, are reflected in our findings and future research directions and action points for investigating people’s viewing experiences of 3DTV are summarized.



中文翻译:

3DTV观影体验:探索商场中的病态与临在感。

3DTV 的采用和部署可被视为电视历史上的重要一步,可与从模拟电视向数字电视和标准电视向高清电视的转变相媲美。尽管 3D 有望从电影院出现到人们的家中,但人们(未来的最终用户)如何看待 3DTV 以及这如何影响他们的观看体验以及他们对 3DTV 的接受程度仍然缺乏了解。在本文中,介绍了对人们的 3DTV 体验进行的为期三天的实地评估研究的结果,重点是疾病和存在感。与传统的受控实验室环境相反,该研究是在购物中心的公共环境中进行的,涉及 700 名参与者。该研究揭示了用户在观看 3DTV 内容时的临场感和不适感的初步见解。这项探索性研究的结果表明,大多数参与者在观看 3DTV 后报告了疾病症状,性别和年龄对报告的疾病感觉有影响。我们的结果进一步表明,用户之前对 3D 内容的体验会影响人们对观看体验的真实度评价以及他们的参与感。我们的研究结果反映了研究环境、购物中心的特殊性,并总结了未来研究方向和行动要点,以调查人们对 3DTV 的观看体验。我们的结果进一步表明,用户之前对 3D 内容的体验会影响人们对观看体验的真实度评价以及他们的参与感。我们的研究结果反映了研究环境、购物中心的特殊性,并总结了未来研究方向和行动要点,以调查人们对 3DTV 的观看体验。我们的结果进一步表明,用户之前对 3D 内容的体验会影响人们对观看体验的真实度评价以及他们的参与感。我们的研究结果反映了研究环境、购物中心的特殊性,并总结了未来研究方向和行动要点,以调查人们对 3DTV 的观看体验。

更新日期:2012-03-21
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