Although corporate citizenship (CC) has gained space in the discussion of organizations' responsibilities, previous research indicates that this is not a solid concept inside a company, suggesting a significant level of heterogeneity below the firm level. Based on secondary data collection, documental analysis, interviews and a survey of 403 employees, we investigate the microfoundations of CC in a company leader in sustainable initiatives. Our analyses revealed four distinct profiles: (a) dreamers, who see CC at an advanced level of understanding inside the company and whose corporate actions are coherent with the strategic intent of the firm to become a global citizen; (b) believers, who recognize previous actions on CC but who still see low leadership engagement and, consequently, room for improvement regarding CC management; (c) critics, who perceive that the company is doing something but who identify several faults and areas for improvement; and (d) skeptics, who do not acknowledge the company's effort toward CC or who are not able to connect corporate strategy with CC. Furthermore, we provide a framework for managing the perceptions of CC to increase employee engagement. Thus, the study brings fresh thoughts on how CC is spread and understood inside firms and reveals the importance of firms' microstructures for the development and implementation of sustainability strategies.

尽管企业公民身份（CC）在讨论组织职责方面已经获得了空间，但先前的研究表明，这在公司内部并不是一个可靠的概念，这表明低于公司水平的异质性水平很高。在二次数据收集，文档分析，访谈和对403名员工的调查的基础上，我们调查了CC的微观基础。我们的分析揭示了四个不同的方面：（a）做梦者，他们认为CC在公司内部具有较高的了解水平，其行为与公司成为全球公民的战略意图保持一致；（b）信徒，他们认识到先前对CC采取的行动，但仍然看到领导层参与度较低，因此在CC管理方面仍有改进的空间；（c）评论家，谁认为公司正在做某事，但谁发现了几个缺点和需要改进的地方；（d）怀疑者，他们不承认公司对CC所做的努力，或者无法将公司战略与CC联系起来。此外，我们提供了一个框架，用于管理对CC的看法，以提高员工敬业度。因此，该研究提出了关于CC如何在企业内部传播和理解的新思路，并揭示了企业微观结构对于制定和实施可持续性战略的重要性。我们提供了一个框架，用于管理对CC的看法，以提高员工敬业度。因此，该研究提出了关于CC如何在企业内部传播和理解的新思路，并揭示了企业微观结构对于制定和实施可持续性战略的重要性。我们提供了一个框架，用于管理对CC的看法，以提高员工敬业度。因此，该研究提出了关于CC如何在企业内部传播和理解的新思路，并揭示了企业微观结构对于制定和实施可持续性战略的重要性。