In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Northwest Italy. A choice experiment (Best-Worst scaling methodology) was used to identify consumer preferences and five clusters of purchaser. The responses were also analyzed on the basis of two variables, the frequency of meat consumption and the place of purchase. Piedmontese consumers considered “price” as the most important factor in meat purchasing, but “animal welfare” considerations played some part too.

中文翻译：

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意大利西北部地区消费者对牛肉的偏爱：选择属性分析

在这项研究中，研究了皮埃蒙特消费者对牛肉的几种选择属性的重要性。这项调查是针对意大利西北部皮埃蒙特（Piedmont）十六家肉店的消费者进行的。选择实验（最佳最差扩展方法）用于识别消费者的偏好和五个购买者群体。还根据两个变量对肉类的食用频率和购买地点进行了分析。皮埃蒙特消费者认为“价格”是购买肉类的最重要因素，但“动物福利”的考虑也起到了一定作用。