In March 2012 ABC World News Report aired a series of reports on lean finely textured beef (LFTB) that resulted in a 10-year low for beef prices and the bankruptcy of a major firm that produced LFTB.

Using a random sample survey, we tested the effects of the media frame “pink slime” and industry frame “lean finely textured beef,” alongside media use, food-related knowledge, trust in food-related institutions and preference for local, fresh, organic and GMO-free foods on perceptions of risk related to ground beef containing pink slime/LFTB, processed foods and red meat. The “pink slime” frame was strongly and positively associated with risk related to ground beef, but not risk related to red meat or processed foods. Attention to news stories about pink slime/LFTB was strongly associated with risk related to ground beef and processed foods, but not red meat. We found varying effects of food values, knowledge and trust on all three dependent variables. Implications are discussed.

2012年3月，ABC世界新闻报道播出了一系列有关精瘦牛肉（LFTB）的报道，导致牛肉价格创10年新低，并且一家生产LFTB的大型公司破产。

通过随机抽样调查，我们测试了媒体框架“粉红色的软泥”和行业框架“瘦肉细牛肉”的效果，以及媒体使用，与食物相关的知识，对食物相关机构的信任以及对本地，新鲜，有机食品和不含GMO的食品，这些食品与含有粉红色软泥/ LFTB的碎牛肉，加工食品和红色肉有关的风险感。“粉红色的粘液”框架与碎牛肉相关的风险具有强烈的正相关性，但与红肉或加工食品的相关性则不明显。关注有关粉红色泥/ LFTB的新闻报道与与碎牛肉和加工食品（而非红肉）相关的风险密切相关。我们发现食品价值，知识和信任对所有三个因变量的影响各不相同。讨论了含义。