We raise two points of contention with “When conservation goes viral: The diffusion of innovative biodiversity conservation policies and practices” in which Mascia and Mills make a case for “diffusion of innovation theory” as a way of understanding how conservation interventions spread, drawing on case studies from Tanzania and the Pacific. First, the conceptualization of the spread of CBNRM as the uptake of innovative policies through diffusion depoliticizes CBNRM and ignores existing social science scholarship on Tanzanian CBNRM. Second, the article's central claim of “diffusion” builds on inflated statistics on the spread of CBNRM in Tanzania.

中文翻译：

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当保护研究出现问题时：对Mascia and Mills的回复（2018）

我们在“当保护开始流行时：创新的生物多样性保护政策和实践的传播”提出了两个论点，其中Mascia和Mills提出了“创新理论的扩散”作为理解保护干预措施如何传播的方式，来自坦桑尼亚和太平洋的案例研究。首先，将CBNRM的传播概念化为通过扩散采取创新政策，这使CBNRM非政治化，并忽略了坦桑尼亚CBNRM的现有社会科学奖学金。第二，本文对“扩散”的主要主张建立在对CBNRM在坦桑尼亚的扩散的虚假统计基础上。